We were asked to create an animated explainer video for Smoove Move – a new app which helps people move house effortlessly. The app can help you find a new mortgage, help you get deals on energy and broadband, and also connects you to local tradespeople.
We took screengrabs of each screen in the app and created a walkthrough of the app in After Effects, comping in green screen footage of a hand pressing the relevant parts of the app interface as they’re mentioned. The animation was completed within two weeks.
We were also asked to create an animation to post on social media to encourage tradespeople to sign up to the Smoove Move app. We created a style of character which could represent any sex and skin colour, and which complemented the Smoove Move brand colours. Thanks to Anthony Alton for writing the script.